Collection: Uppercut Deluxe

Uppercut Deluxe — An Australian Men's Grooming Legend.

A brand born from the passion of two Australian barbers, Luke Newman and Steve Purcell, who were looking for the perfect products for their daily work in the salon. Founded in Australia, the brand draws inspiration from the timeless style of the 1950s and men's barbershop culture, offering grooming products that combine classic aesthetics with modern performance.

The brand has become a global phenomenon thanks to its iconic pomades and hair styling products (led by the legendary Deluxe Pomade and Matte Pomade). Uppercut Deluxe products are distinguished by their ease of application, excellent hold, and exceptional masculine scents, making them the first choice for professional barbers and men all over the world.